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Soft skills of the perfect Business Developer

25 October, 2016

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Date of Publication: 25 October, 2016
Business Development, not only capabilities and experience. This role is crucial for companies and one of the most multi-faceted in general, but what does a Business Developer really need to stand out?

To develop new businesses, you need an in-depth knowledge of the industry and a good experience of the market movement. These are obvious information, but what truly makes the difference are the soft skills.

Ability to make a significant personal sales contribution

When visiting and talking to a client, you aim to “sell an emotion” rather than a product. An emphasized and passionate description of your company philosophy, vision and mission is more appreciated than any product definition. If you’re in love with the company, why shouldn’t your client?


Interpersonal skills and ability to cooperate with others

As a Business Developer, you should always keep in mind that you’re part of a team that will mutually support each other. Furthermore, you are always in contact with clients who need to know who you are and why you’re worth to be listened at.
Finding a bond between customers, partners, colleagues and yourself may be difficult, but imagine working on activities that require more people engagement, without people skills!


Negotiation & Persuasion skills

If you’ve ever worked in the sales area, you’re aware of the steps that lay behind a signed agreement. Good persuasion skills will help you to influence the client to achieve a common goal.
Be perceived as essential and understanding truly the client needs will help you negotiate well so that all parties are satisfied.


Project Management skills

Work toward your goals with a clear project in your mind. Be organized, manage time properly, get your commitments under control and you will immediately improve.



By developing a new business, you certainly cannot follow someone else’s path, what you can do is being proactive. Look at problems or situations with a different perspective, find solutions to eventual issues, come up with your ideas. Think creative!



Enthusiastic people are the most productive, but this isn’t the only point about enthusiasm.
When you’re excited about something, then you are more passionate in presenting it, speaking about it and selling it. People buy emotions.


Ability to understand the mentality of clients

Last but not least: listen & understand. You can be naturally gifted or you can gain this skill throughout your career. A lot can be learnt by listening to the requests of customers, to their objections or even by anticipating changes to their initial requests.

All of these skills make the perfect business developer, if you can count more than three of them among your qualities, then you’re going in the right direction.



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