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BRAND AND TRADE MARKETING MANAGER

New York, NY

Date of publication: 01-04-2018
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On behalf of our client, an Italian pasta manufacturer and distributor, In Job New York is looking for a

BRAND AND TRADE MARKETING MANAGER

Reporting to the President, a successful candidate based in New York City will be responsible for the company’s marketing and trade marketing strategy in the US as well as for the allocation of the marketing budget for strategic advertising and promotional activities.  

Main Responsibilities:

  • Develop and monitor implementation of marketing, advertising and promotional plans in order to drive brand development
  • Allocate marketing and trade marketing plans by category, channel, store format and geographical area in consistency with HQ strategy
  • Oversee market research, benchmark studies, consumer and shopper behavior analyses to identify market trends and in turn successfully implement a tactical consumer segmentation strategy
  • Interface with sales team to thoroughly understand customer needs
  • Collaborate with sales team during negotiation with customers and assist them in enhancing brand awareness to the customers and visibility in store
  • Manage logistical, organizational and marketing aspects for major Food Shows throughout the US
  • Sponsor brand campaigns at a store level and efficiently manage the budget for Point of Sale material
  • Manage all in-house communication activities

Requirements:

  • Bachelor’s degree in Marketing/Communications or a related field
  • 3-5 years of experience as a Marketing Manager or Brand Manager in the Food & Beverage sector
  • Experience training and managing junior staff members
  • Experience collaborating between departments, especially working in close collaboration with Sales team
  • Experience working for a multi-national company is a plus
  • Ability to speak Italian is a plus

We Offer:

  • Competitive compensation and benefits package

We are an equal opportunity employer

Industry
Food & Beverage
Print

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